It's as simple as that. Or is it? The object of any business is to create profit. Profit is usually impacted by three variables as seen in the graphic below.
Your number one aim is to lower your expenses, expand your margins and increase your sales. Each of these three variables are closely interconnected with one another. If your expenses are too high, your profit margins are smaller, leaving you with less profit. It's basic math that even a child in grammar school can comprehend.
Why Sales is All About Correct Positioning
Sales are considered to be the accepted evil in a many business because most people just don't see themselves as a born sales person. This is exactly the root of the problem for many business owners. Contrary to popular belief you don't have to hassle your prospective customer into buying your products and services. The key to selling successfully lies in positioning your business in the marketplace, and that's where you need us because we excel at sales and marketing.
Understanding the Psychology of Buyers
Unless you understand the hot buttons of your buyers you will never thrive in your business. A large portion of selling is related to our EMOTIONS. Savvy sales people know this and have carefully positioned themselves in a place where buyers are crazy to buy. You can do this too. With DigiTouch Strategies Plus you will learn how to:
- Position your business to capture ready-to buy customers
- Prospect for more business without becoming an aggressive telemarketer. We teach you how to make appointments and calls with simple-to-use manuals
- Plan calls to call your customers when they are more inclined to buy
- Understand buying motives – this is VERY important!
- Build trust between your clients and you which builds long-term relationships
- Present solutions/provide alternatives for current problems that are holding you back
- Sell value to increase repeat orders
- Reach agreements with subtle persuasion strategies
- Maximise relationships
- Self manage yourself to become a better manager for your team
- Stay up to date with essential product and sales training
Are You Ready for a Flood of Eager Buyers?
When we work with you the first thing we'll do is to look at your current performance. Chances are that we can increase it and ramp up your sales manyfold. We will sit together and analyse your revenue growth, your operating efficiency, financial management and business leadership. These are the various “building blocks” of your business and each is as important as the other.
Most important of all, these areas need to flow and connect with each other to give you the best results.
Sell More, Faster With Our Expert Guidance
We service all types of professional services businesses and have developed a range of sales skill presentations. Whether you are a one-man show, or a large corporation, we can work with you to help you implement our popular sales skill development solutions.
Our offers include:
- In-house programs: Michael Harrison and his team are ready to knock the socks of your sales team by doing a comprehensive in-house workshop to help you sell more, faster. Our expert knowledge in sales and marketing will put you back in control of your business and in miles ahead of your competition.
- Half day/Keynote presentations: Our half day presentation have helped large corporations such as Zurich Financial Services, Citibank, and many other entrepreneurs big and small to increase their profits with simple-to-implement tactics. You and your team will learn why your current actions are most likely costing you money, and what you can do to rectify the problem of lost sales, starting the day after the presentation. These presentations are ideal for larger corporations as they will be held in a keynote fashion to service a larger pool of attendees. If you expect to sit there bored to dead we're afraid you'll be disappointed. Michael's presentations are interactive and fun, not to mention a huge eye opener for most people in the room.
- One-on-one skill development: We offer comprehensive one-on-one skill development solutions. Together we 'll look at your current position in the marketplace to analyse your shortcomings. Once we gain a good idea of where you can improve your business to increase sales we will teach you the how to. This will be done face-to-face (where available in your state), or via Skype for overseas and interstate consultations (6 sessions x 1 hour).
Inquire today by clicking here.
All programs will be tailored to your specific needs.
Key Areas of Training
The Business of Selling
You will learn how successful salespeople behave, and how they overcome objections. The key aspects of this training module is to teach you the importance of adding value to your business without having to discount your products and services. You will walk away with a new attitude, knowing that you can mirror the same behavioural patterns with your new-found knowledge.
Increasing Your Productivity
Top sales professionals leave nothing to chance. They follow a process that works. This module discusses the importance of using effective processes; it teaches you how you can maximise your sales time and create personal benchmarks.
Understanding People
Do you know what drives some customers to buy, while others don't? We all want similar results, yet the way we make buying decisions differs from person to person. Knowing the secret triggers to buying patterns will empower you to make more sales with less effort and costs to your business. You will learn the skills necessary to identify the decision-making motivations of your buyers.
Effective Lead Generation and How to Make the Approach
Are you aware of where your best leads come from? With this module you'll learn how to qualify leads with the help of correct metrics, and increase referrals from your loyal clients. This module alone will save you a lot of headaches and money with the correct implementation. Most businesses don't have a clue about their target market. Learn to identify this critical aspect of your business to increase your success rate.
Building Trust
Most relationships start in neutral territory. This module will help you to develop an effective blueprint; follow it from the time you make face-to-face contact with a new prospect, until you make the sale and beyond. You will learn which questions to ask, how to process the information and when to walk away. We like to call these the question-based selling strategies.
Reaching an Agreement
Once you establish trust with your leads you need to reach an agreement. This module takes you through the negotiation process. It shows you how to put your new-found knowledge into action with a sales plan that analyses which resources are needed (based on your situation), and how you deal correctly with resistance.
Maximising Your Relationships
Clients cost money to obtain and are expensive to replace. This module shows you how to assess the long-term value of a client, how to enhance your relationships and how to get referrals and testimonials.
Fine-tuning Your Performance
Knowing the process is one thing. Staying sharp is another. This module will show you how to debrief yourself after a sales presentation. You will become confident in knowing how to deal with change and how to keep yourself motivated for success.
Each of these modules will help you to walk away a more confident, empowered person. Your business will finally make sense, and be able to earn the profits you've always dreamed about.
Can You Answer the Following Questions?
- Do you know how your clients found you?
- Are you getting plenty of referrals?
- Have you any idea why they bought your product?
- Can you honestly say you know your exact lead to sale conversions?
- Are you confident that your business captures as many leads and sales as is possible in your industry?
- Are you utilising all resources available to market and brand your business?
- Are you happy with your curent profits?
If you answered NO to any of these questions it is time you get in touch with us today to see what we can do for you. We look forward to giving you an obligation free quote.
