The ability to expand a business without limits is called scalability. In the traditionally bricks and mortar business this usually meant more staff, more physical resources and expansion via geographic, physical expansion.
Here are some ways to grow your professional services business without investing in bricks and mortar or more people and infrastructure.
1. Viral online marketing
One modern marketing process that makes scalability possible is viral marketing, the use of social networks to quickly and broadly increase brand awareness. Thanks to advances in online media technology, your professional services firm’s marketing message can easily be spread far and wide. Partners and executives at a minimum should have:
- LinkedIn membership
- Facebook page
These will be platforms for “spreading the word.”
A number of progressive professional services firms now upload interviews and podcasts of their partners or subject matter experts. Online videos and viral e-mail can be picked up and sent round the world, often within a matter of minutes if the content is evocative. Viewers will pass on to others, if the content is useful, entertaining or informative.
