2. Email newsletter marketing
The professional firm’s newsletter should not be an excuse to release the latest tax changes or legal precedents. They should have a strong emphasis on the needs of the clients; their aspirations and concerns. In the areas of financial services, for example there are few things more concerning than building a nest egg for the future, so current thought “leadership” here is an imperative. A newsletter which reflects this will have its own response with the clients but more importantly if it works for them they will invariably flick it to a friend or colleague.
That means, potentially, a new client.
Watch for more tips to be posted regularly.
