Lesson from Murdoch #1 – Practice Business Transparency

July 23rd, 2011

The recent and continuing tide of negativity that has surrounded News Corp after its phone hacking scandal is once again testimony that it never pays to build a castle on quicksand.

The mighty News Corp came crashing down faster than lightning speed after the scandal was made public. It resulted in shameful closure of the once popular newspaper News of the World and ruined the credibility of news publications across the UK, perhaps further still.

Journos are at best a mildly trusted bunch of professionals. They are not exactly the most favoured of all people in the eyes of the masses. Sadly, it appears that a bunch of scheming and corrupt journalists used unsavoury methods to get a story.

Senior executives at News Corp apparently never saw it coming, despite previous police and internal inquiries…

How to Avoid a Murdoch-ian Disaster in Your Business

You don’t have to have an empire the size of News Corp. A disaster like the phone hacking scandal can strike anyone at any time. Unless you come prepared.

If you employ people in your business; whether that is in-house or by means of outsourcing certain business tasks, you must practice absolute transparency to avoid potential lawsuits.

Here are ways to do this in style.

  • Create a mission statement and make it the foundation of doing business
  • Have everyone sing to the same tune, try and simplify your business to make it understandable by all staff; what is your primary objective; how will clients be handled; who is responsible for XYZ; how will you handle complaints, etc.
  • Prepare a MO (Modus Operandi) is by far the best way to detail your business across all departments: from marketing to sales to client management.

Any rule is useless unless it is somehow controlled and enforced. No one expects you to stand by and hassle your staff 24/7. In fact you want to give them credit for making independent decisions and acting from good judgement.

Having said this, you also want to have measures in place that review the processes on a regular basis.

Transparency Improves Performance

It has been observed by savvy businesses that increased transparency fosters improved performance. When your team knows what strings to pull and how they are more inclined to excel in their day-to-day operations.

The Most Important Part of Being Transparent

I can’t stress enough how important it is to actually have systems in place that monitor your team’s performance and actions. This is where junior and senior management can play their best game.

The secret to playing the game at the top level lies in keeping control of who pulls the strings in your company. Trusting your staff is great, but ultimately keeping control is protecting you, the owner against nuclear disasters like the one News Corps is dealing with right now.

Has Your Business Gone Up in Ash?

July 23rd, 2011

The recent disruptions of flights around Australia, resulting in closed-down airports has once again made apparent the importance of insurance cover for unlikely events. InsuranceNews.com.au reported in their June 27 issue that many airlines were unlikely to be covered with a business interruption policy for the event that created chaos all over Australian airports.

As reported by the website, the disruption of services cost Qantas some $21 million in lost revenue! A massive loss in anyone’s book if you ask me. And while no one would ever expect an ash cloud disruption of the magnitude we just experienced in Australia it is clear that these things do happen – and for that we ought to be covered with the right insurance policy.

Do You Have Sufficient Cover?

How does your business insurance policy stack up against sudden, unexpected disruptions? Do you have ample cover, or have you neglected this side of your business in favour of other, more pressing financial matters?

Don’t Wait Until It’s too Late…

The statistics never lie and the following high percentage of under-insured SMEs in Australia should be enough reasons for you to be concerned.

“The Australian Bureau of Statistics and the Insurance Council of Australia estimate that 67% of small businesses have no business interruption insurance or are underinsured.”
− source CIA Insurance

Thinking that “she” be right” is asking for serious trouble down the road.

GM of Vero Insurance’s SME Products, Rob Walters, tells how approximately “70 per cent of small businesses that are not insured or underinsured and suffer from a financial loss fail within a year.”

Statistics have proven that most SMEs underestimate the serious consequences of a business interruption. Often to the cost of failure.

How to Take Out the Right Cover?

Taking out the right cover is essential to avoid potential misunderstandings when trying to make a claim for something you are not covered for. The best way to do this is by using a qualified insurance broker. They can help you design a comprehensive risk management plan suited to your circumstances and your business.

Brokers have adequate knowledge of policies that are not known or available to the general public. A broker can custom-design a cost-effective policy cover for you and your business.

Don’t delay getting adequate cover for your business, because failing to do so can cost you and your family your livelihood. To learn more about business insurance and the various types available download this SME Insurance Whitepaper for free.

5 Ways to Reduce Tax Related Stress

June 30th, 2011

Every year in July Australia turns into a massive playground for accountants and bookkeepers who busily complete tax returns for business owners. If you’re anything like many of my SME clients bookkeeping probably isn’t your forte, nor do you feel like spending hours (or worse, days) sorting through your past year’s transaction history to keep Mr Taxman happy.

It’s the stuff nightmares are made off; misplaced invoices, unpaid bills, lost transaction statements, etc. – if that sounds familiar, then you might benefit from the tips below.

Short of having a nervous breakdown at the thought of doing your tax return you have options to simplify your tax, and you can start to make sense of your paper clutter today.

1. Make Record Keeping Your # 1 Priority

A lot of business owners tend to complicate record keeping. With the right system and knowledge it’s a lot easier to keep your books organised than you might think. The best time to start is now! I’ve started to use a program called Paperless to scan and store everything but there are plenty of similar systems.

2. Separate Business and Pleasure

The one thing that hikes up your accounting fees is when you use your personal accounts and credit cards for business too. This is a commonly known problem for sole traders and small partnerships rather than larger companies, but it is worth mentioning here because it adds hours of time to bookkeeping, increasing your bill dramatically.

If you are battling with account mis-management right now you ought to separate your accounts. Keep your personal- apart from your business affairs. Thankfully this is relatively easy thanks to dedicated business accounts, online banking and e-statements. You have control over your accounts 24/7. If you set aside time for record keeping and data entry you pick up errors a lot faster.

3. Defer Income Until 1 July

If you’re concerned about getting a hefty tax bill this year you might be able to defer some of your income until July by delaying your invoices. At the same time you can do some last minute shopping for your business to increase your deductible expenses. Think essential equipment, stationary or maintenance. Remember that I’m not giving you legal advice. If you require help with your taxes you should seek professional guidance.

4. Claim What’s Rightfully Yours to Claim

If you’re home-based it’s possible that you can claim some of your home office running costs such as electricity, a portion of your rent or mortgage, office furniture, computer depreciation costs etc. Once again, speak with your accountant to find out what you’re legally entitled to claim.

5. Pay an Expert

The best tip to get your tax affairs in order is to pay an expert to handle the bookkeeping for you. A registered BAS bookkeeper can handle your BAS statements and simple accounting needs for you, whereas an accountant will handle the more complicated returns that require more attention.

Now is as good a time as any to get your books in order. Waiting will only prolong the mental stress and pain on your hip

Are you listening to your customers?

June 7th, 2011

Have you ever wondered if your brilliant idea actually meets your customers’ requirements?

Finding out what your customers want (and need), then tailoring your product or service accordingly seems obvious. The problem is that too many of us don’t do it.

It may seem a simple concept, and it is, but don’t underestimate the journey that it takes to strike gold. Listening to customers and learning from them can pay big dividends.

As we saw with today’s announcements, Apple is renowned for thinking outside the square and developing products that are not traditional. A big part of their success comes from listening to their customers and responding to market demands.

Initially when Apple launched the iPhone they believed that so-called web applications were the way to go. After the launch, it became evident from the large number of developers writing applications in native iPhone code, that this is what their customers wanted. So Apple changed their mindset and allowed developers to write native apps. In fact, they saw an even bigger opportunity and opened the Apple App Store.

By September 2008, three months after the introduction of the App Store, users had downloaded 100 million native apps. There have since been a number of versions of the iPhone driven by consumer demand, and apps have made it a goldmine for Apple.

Apple has shown that you can make mistakes, but if you learn from them and constantly work at being relevant to your customers there can be a pot of gold at the end of the rainbow.

Are you listening to your customers?

Open Decision Making Could Cost You Business

May 28th, 2011

The resignation of Deputy Victoria Police Commissioner, Sir Ken Jones, once again opened up the discussion about transparency in decision making. Many Australians speculate that Sir Ken might have been encouraged to leave by Commissioner Simon Overland.

Whatever went down behind closed doors is not a good advert to build trust between the public and the law. Or for that matter, the public and the Government.

People want answers and they want the truth.

But, if we have learned anything from this latest saga, it’s that an ‘open’ decision making policy might not be the best thing for your business. Why? Let’s discuss some of the more obvious (and not so obvious points).

What is Open Decision Making?

The basis of open decision making is simple:

• The first step is to collect input from a large number of people
• Step two is to facilitate agreement between all parties
• The third step is the announcement of the decision

In short, ODM is a group decision.

Many business owners believe this strategy to be counter-productive and to a large extent I have to agree, and you might want to consider a few points before you employ an open decision making policy in your company.

# 1 – Too Many Cooks Can Spoil the Broth

In business sometimes less is more. When you have to wait for a collective decision within a group, time and money can quickly become an issue. Whenever opinions divide – and they always do in a group environment, things take a longer to finalise. If you own a small business this reason alone could make or break your survival.

# 2 – Authority Could be Tarnished

People generally want and need leadership. Even if they think otherwise. Most people will talk around in circles if given the chance. If you employ an open decision making policy in your business it could easily invite trouble. If you do, make sure you establish clear boundaries and rules as to how the policy will be executed.

# 3 – Reconsideration Requests

Once the group makes a decision you should never reconsider, unless important new information becomes available. Despite your best intentions you might be pressured to reconsider because someone didn’t agree. People are funny that way: they sometimes say one thing and do another.

Unless you can impose strict guidelines and stick by them you should ask for opinions when warranted – but ultimately make the decision yourself.

What do you think?

Is your message making contact?

April 18th, 2011

I’ve been reading an online discussion titled “Why the Elevator Pitch is Outdated”.

Various contributors have added their views about whether it should be called a ‘pitch’ or a ‘speech’ or even a ‘movie trailer’.

The discussion is really about the answer to the question ‘What do you do?’

Many years ago I learned that people do not buy your product or service, they buy the result of your product or service. So whatever answer you give, it should focus on the results your customers will achieve from dealing with you.

Will they have less stress (emotional results); operate more effectively (operational results), or save money (financial results)? Experience has taught me that most people want results in more than one of those categories – usually all three.

The starting point is to define your target market and then ask yourself what issues do your potential customers face and how do they feel about those issues. If your ideal customers are small to medium sized retailers and you know they feel threatened by increased competition from the big guys, the result they want might be ideas to stimulate new business opportunities.

In that case my answer to ‘What do you do?’ might be, ‘I develop easy to implement marketing strategies that help small-to-medium sized retailers sleep better at night’. And I immediately follow up with the question, ‘Do you know anyone who is facing increased competition from the big guys who is looking to improve their results?’

This saves time by eliminating people outside my target market and makes it interesting enough that prospective customers will ask how I do it.

And at that point we are having conversation.

Three trends that will change your business

April 4th, 2011

It used to be enough to advertise in the Yellow Pages, run a few ads in the local media or go to a Chamber of Commerce meeting if you wanted to attract new business.

Not anymore! At least not anymore if you are selling professional services. Attracting a stream of loyal clients to your business is getting harder every year. Positioning your business is more important than ever if you want to be relevant. It’s how you go about it that has changed.

Three key trends are driving the way we should be thinking about business marketing.

The first is that we live in an “always-on” world.

Our Internet-driven world is keeping us busier than ever, contrary to the belief we had, pre the digital age, about paper clutter. Somehow we have added hours of extra business time to our everyday living. Whether you use a smartphone, iPad, or surf the web at your work computer, chances are that you spend an hour or two a day doing nothing specific, except being busy with mindless surfing. We all do it.

The second is Cloud Computing.

Cloud computing is the practice of storing files in the “cloud,” or in simple terms, in cyberspace. It’s still in its infancy, but make no mistake, it is here to stay.
It provides you with the freedom to access your files on the fly – regardless of where you are in the world. In other words, shared resources such as software and information are available on demand
You can upload any file to your cloud and access it from any Internet connection in the world. If your computer breaks down, or you forgot to share that important presentation with your client before you left home, cloud storage can save your day. It simplifies the way you do business and takes some hassles out of our busy lives.

The third trend is what I call the “fast- forward” mentality.

We all have inbuilt spam filters. Capturing someone’s attention for more than a few seconds is more difficult than ever.

To learn more about capitalising on these trends download my white paper at http://tinyurl.com/3jsmrbk.

Saving Lives: There’s an app for that

March 18th, 2011

If anyone doubts the value of technology consider two uses of the iPhone in Japan.

The Medical Encyclopedia for home use is being distributed for free after the tragic events of the earthquake and tsunami. It offers basic first aid advice for help in treating minor injuries and dealing with symptoms of shock.

And, if you are trying to contact friends or family in Japan the iPhone app ChatTime is offering free calls to Japan until the end of March.

No-one wants to see these tragic events but it’s great to see my favourite technology being put to good use.

Focus on the money

March 14th, 2011

It shouldn’t need to be said but just because something generates revenue you are not necessarily making money.

A good example is Insurance Brokers.

It costs about $300 a year to send out a renewal, handle the paperwork, manage claims and answer phone queries. So you would think that dumping anyone who generates less than $500 would be a no brainer – right.

Wrong. Most brokers hate to part with clients.

There are solutions such as direct links to underwriters and claims services but the lesson is to work out which product lines or parts of your business generate the most profit and focus your energy there.

Is Social Networking a Risk

February 22nd, 2011

I’m a big fan of social or ‘collaborative’ networking. It’s the future!

So I was interested to see that in Germany, companies are actively blocking employees from using Facebook, Twitter and other social media sites in a bid to improve business security. They claims that using sites such as these poses an unacceptable risk to businesses. Apparently there is an inherent risk of employees revealing company secrets or sensitive information during online chats.

Come on guys. Open and closed networks will be the preferred communication method of the future. Email will go the way of the fax machine and the teletype before it.

A spokesman for one anti-virus provider said that email was once the preferred medium for malicious software or viruses. That medium has now shifted to social networks. If someone clicks on a link posted to someone’s Facebook wall and that link directs to a malicious site, the entire computer network for that business could be put at risk.

Really, and if they click on a link in an email???

The Commonwealth Bank in Australia recently issued a social media policy. It certainly got them publicity, but maybe not the kind they wanted.

Are these so called threats an admission that anti-virus software doesn’t work or a concern about reduced staff productivity? My money’s on the latter.