Most of us make New Year’s resolutions that are soon forgotten. Why? Because we don’t plan to achieve them.
Planning is documenting the answers to four questions:
- Where am I now? (Current Situation)
- Where do I want to be? (Objectives)
- How will I get there? (Strategy)
- How will I measure my results? (Milestones)
Current Situation
Describe your business. What does it do? Who works there? How is it structured? Does it have a vision or mission statement? Do you have a marketing plan?
Objectives
What do you want to achieve? How many sales? How much revenue? What is your preferred niche? How do you want to be perceived?
Strategy
How will achieve your objectives? What resources will you need? What steps will you take in what order?
Milestones
What needs to be achieved by when?
Simple isn’t it. So why write it down? Because a written plan allows you to go back and tweak it when necessary. And you might actually get it done – which will put you in front of 60% of business owners.
