Little Things Make a Difference

It’s interesting how little things stick in your mind.

Last week I presented to Marshall White’s (a Melbourne based Real Estate firm) Kick-off Conference. At the end of my presentation I was presented with an excellent bottle of wine accompanied by a HAND WRITTEN note from the General Manager. Thank you gifts are common – hand written notes are not.

If you want to make an impression try writing two or three hand written notes each day.

On the drive back from Melbourne to Adelaide I stopped at the Beaufort Newsagency to check the result of a lottery ticket my wife bought on a previous trip.

I didn’t buy anything but as I left the proprietor said “thanks for stopping by”. Next time I’ll find a reason to “stop by”.

Do you thank your clients, even if they don’t buy?

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