There is an interesting debate raging in my home town of Adelaide about McDonald’s decision to charge more in poorer suburbs. The Adelaide Advertiser 26 Feb 2009
The unknown factor is the long-term damage to the McDonald’s brand (if any) but the interesting issue for marketers are:
- how McDonald’s is handling their media response, and
- the morality of what they are reported to be doing.
Australian retail expert Barry Urquhart of Marketing Focus made the observation that people in poorer suburbs are less likely to complain than people in wealthier suburbs. He cited supermarkets that also have differential pricing.
What do you think?
