Archive for the ‘Marketing’ Category

Response from Hahndorf Resort

Sunday, November 22nd, 2009

In the interests of fairness I have published a response received from Hahandorf Resort.

“Following our phone conversation yesterday we would appreciate it if you were to consider removing the harsh comments in regards to the Hahndorf Resort.

We understand your disappointment in the conference, but we would appreciate at the least if you could remove certain phrases which you have pointed out in our conversation. Yes, your comments want to reflect the truth of the situation, and we do respect the right of everybody to express their view, but in this instance I believe that some of the comments can be misconstrued to the detriment of the Resort, and that is not a true and fair criticism as seen by yourself.

I would first of all like to point out that we work very hard and with passion in everything that we do at the Resort and it is very disappointing that it did not seem this way to you.

In regards to your heading, we would like to see the removal of “(and probably soon to be out of business)”-this might indicate to some people reading your Blog that the Resort is under financial pressures and that will influence future bookings that will affect employees and the local economy, and this statement is not true or correct.

As much as you are very disappointed, we have a number of companies that have enjoyed their conferencing and the way we conduct our business.

In reference to your comments in regards to “use by date” the packaging was Best By Date-there is a big difference and it seems in your quotations that ALL the cereal was out of date which is once again not true and correct. It was only one brand of cereals out of 7 and in someone reading your comments would think that ALL the cereals were out of date! And even though we realise now and it’s not a policy of the Resort to even offer anything best by date on that date and we have taken measures to ensure this does not happen again, it was only one day out of best by date. In reference to the yoghurts, again it was best by date by 1-2 days.

In reference to the Butters, I did not see the date and the instruction was to just throw it all out and take a new box off the shelf.

In reference to your comment “the game is up” I think that is very unfair as I can assure you it is not a game to us and that all of a sudden food that was in date did not just “come out”. It can be misconstrued by the way it has been written, that we use all our out of stock products first before putting out our in date stock.

In regards to our Gourmet biscuits, I think that is an unfair comment also, as it only seems that what we classify as our Gourmet biscuits and in your comments it seems that the only products we put out there are Monte Carlos. The Gourmet biscuits that were used in afternoon tea were Kez’s Kitche and yes because they are very rich, following past feedback from other conference groups as mentioned to you before, that some guests do prefer the Monte Carlo and Kingstons that we do offer. We do not reduce the number of Gourmet biscuits that are provided for each guest, we just actually add extra of the other two types to ensure we cater for all.

In reference to your pizza comments, we believe it is a harsh criticism as we know the produce we use and the marinating is way above the quality of Pizza Hut, especially in our chicken pizza, but we all have different taste buds and if that is your assessment of our pizzas then we accept that. A few days later we catered for British Aerospace executives ( who had the pizzas) and a group of 20 medical doctors( who had a dinner) and it is their second time at the Resort in 12 months and our catering, preparation and our service was exactly the same and they were more than pleased with the quality and the taste of our Pizzas.

In reference to me blaming the staff and suppliers, yes I had just been honest with you and even though the buck stops with me at the end, I just expressed my disappointment in the supplier so you can understand that it is not the Resorts policy or the way it does business and it was the supplier that let us down and our lack of vigilance that let us down too. And it also did not help that our experienced girl whose job it was to set up that morning was involved in a car accident, which left us in an awkward situation in trying to get everything ready on time. You must also appreciate that it was not just a minor accident and all the rest of the staff were very concerned about Jenna including myself as it only happened approximately 15 minutes before your breakfast started.

Michael your comments are justified in some areas in which you were disappointed and in that regard the Resort has lost a client, but I don’t believe that its fair that your comments can be read and for any person that was not at the function, and that the information will be misconstrued. You know how tough it is out there and  we realise that the mistake that was made has cost the Resort dearly, as well as the casual employees that depend on the Resort for their livelihood. We would hope that as a professional businessman that you will take our request of the above matters seriously and make the alterations to your Blog as soon as possible.

Just to inform you the Resort has given the organisers a full credit for the breakfast and have sent them a new invoice.”

Out of date, out of touch and (probably, soon to be) out of business

Saturday, November 14th, 2009

As a professional speaker I visit 30 something venues a year. The Hahndorf Resort at Hahndorf South Australia is the worst I have ever had the misfortune to visit.

Manuel the Manager promised the world – five star service, gourmet cookies, gourmet pizzas and delivered:

  • breakfast cereals that were past their use by date
  • butter portions that were a month past their use by date
  • yoghurts that were past their use by date
  • gourmet pizzas that were barely equal to Pizza Hut quality  (for $35 per person)
  • Arnotts Monte Carlo (gourmet) biscuits, and
  • barely defrosted carrot cake

    During morning and afternoon tea the clean up of the conference room was left to the facilitators.

    His website states “We set our standards high and take pride in providing our guests with conference room equipment and quality food and wines to post conference activities.”

    In his apology at the end of the conference Manuel blamed it all on his staff and suppliers.

    Funny how he immediately found “in date” food when he realised the game was up.

    A place to avoid!

    Presentation is everything

    Monday, October 5th, 2009

    This week I am at the RACV Royal Pines Resort on the Queensland Gold Coast.

    Last time I came here for a conference the place was hopeless. Poor food, poor service and poor presentation.

    What a difference a change of management makes. Taken over some months ago by the Royal Automobile Club of Victoria my stay has been superb. One of the many things that caught my eye is the way they present an iced coffee. It looks good enough to eat.

    Iced Coffe

    Tips for growing professional services firms (3)

    Tuesday, July 21st, 2009

    3. Online offers

    Forward thinking professional services today offer top-quality e-books through their web site so that visitors will willingly pick up a marketing message and pass it on to others. These free materials contain hyperlinks that will draw more prospects to your web site. The e-books can have subjects that extend behinds the immediate professional’s services.

    For example a financial planner may offer a book on the challenges facing migrants and in that book reveal how a financial planner fits in to the picture. The audience picking up the book can be an entirely new source of clients that would otherwise not have come across the services of the firm.

    Another Tip for Growth

    Sunday, July 12th, 2009

    I am noticing that some of my clients have allowed their business to slow down. Usually it’s because they are no longer doing the basics. So here’s another basic.

    Make presentations to networking groups

    There are innumerable opportunities for a professional services firm to make presentations to groups. Indeed Many such networking groups exit to enable cross fertilisation between the members. Make a point of having someone articulate to make a presentation.

    A successful presentation is not about the presenter. It’s entirely about the target audience, fulfilling needs and helping improve their future. People trust people. Test the value of your content by asking the question:” Does this have value in the prospect’s mind?”

    How many of these tips could apply to your business?

    Tips for growing professional services firms (2)

    Wednesday, June 17th, 2009

    2. Email newsletter marketing

    The professional firm’s newsletter should not be an excuse to release the latest tax changes or legal precedents. They should have a strong emphasis on the needs of the clients; their aspirations and concerns. In the areas of financial services, for example there are few things more concerning than building a nest egg for the future, so current thought “leadership” here is an imperative. A newsletter which reflects this will have its own response with the clients but more importantly if it works for them they will invariably flick it to a friend or colleague.

    That means, potentially, a new client.

    Watch for more tips to be posted regularly.

    Tips for growing your professional services business

    Wednesday, June 17th, 2009

    The ability to expand a business without limits is called scalability. In the traditionally bricks and mortar business this usually meant more staff, more physical resources and expansion via geographic, physical expansion.

    Here are some ways to grow your professional services business without investing in bricks and mortar or more people and infrastructure.

    1. Viral online marketing

    One modern marketing process that makes scalability possible is viral marketing, the use of social networks to quickly and broadly increase brand awareness. Thanks to advances in online media technology, your professional services firm’s marketing message can easily be spread far and wide. Partners and executives at a minimum should have:

    • LinkedIn membership
    • Facebook page

    These will be platforms for “spreading the word.”

    A number of progressive professional services firms now upload interviews and podcasts of their partners or subject matter experts. Online videos and viral e-mail can be picked up and sent round the world, often within a matter of minutes if the content is evocative. Viewers will pass on to others, if the content is useful, entertaining or informative.

    Watch for more tips to be posted regularly.

    Can Do to No Can Do

    Monday, June 1st, 2009

    There’s no industry that demands customer service more than the hospitality industry — hotels, restaurants and related sectors. The kinds of experiences customers have in hospitality determine whether they will frequent the establishment again, and, even more importantly, whether they will recommend it to their friends and colleagues. It is a brutal fact of life that in business, we are more inclined to tell of a horror story than a feel-good one.

    A sad anecdote

    Consider this customer services experience: This week I stayed at a 5-star, branded hotel and noticed how otherwise smaller things had become too much trouble for customer service staff. In the Executive Lounge I asked for a Diet Coke at 5.15 pm and was told “we don’t start serving guests until 5.30 pm.” When I explained that my mini-bar had not been restocked the person reluctantly got the drink.

    The mere fact that I am telling you this is worrying. There seems to be an increasing tendency to short-cut on service delivery.

    A ‘can do’ attitude will create a positive customer experience; a ‘no can do’ attitude will sullen the experience and result in a totally different word-of moth message. Clearly the above story had nothing to do with resources at hand (the good were there, as were the staff) but all to do with mindset and training.

    Recession response

    Some businesses – especially those that rely on discretionary spending – cut back on staff as a first response to a loss or threatened loss of revenue. For sure a business must “right size” itself but there is more work to be done before customer service levels are compromised.

    One specialised Sydney based furniture retailer, rather than cut back staff, took them to a sales seminar which had a strong customer service training element. The proprietor said that she built her business on giving superb customer service knowing that this brought referrals.

    In a recession the word of mouth channel becomes the critical revenue generator as new revenue dollars would be hard to justify.

    The idea that cutting back staff in order to maintain margins does not cut it in a service oriented industry. As the store proprietor said, “The recession gives me the opportunity to buy stock well (at hefty discounts) and thus maintain my margins. I didn’t need to cut back staff.”

    Illustration

    Staying with the hospitality industry gives us further insights to ‘can do’ and ‘no can do’ mindsets. Have you ever wondered why some restaurants have a loyal customer following while others limp along? The answer is not in the ambiance or even in the quality of food. Today, those are taken for granted — every “good” restaurant is expected to have these. The difference between restaurants that build a loyal following and those that don’t is all in customer service. That special ‘can do’ attitude that permeates all the best establishments.

    You know it at the very first interaction with the staff. The ‘can do’, successful restaurant will resonate from the moment you enter the place. An impression is made that either enhances or detracts from the experience. Successful establishments recognize the importance of customer service and spend time training their staff on exactly how to work with customers. They will not put at risk customer loyalty through a lack of delivery of a ‘can do’, high level customer service.

    The TV series Faulty Towers had the bumbling Basil (a “manager”) always speaking before he thought. Is it not basic that Customer Service 101 would be to think before you speak? Consider the impact of your words on the customer or client and how they might be interpreted. If you want your clients or customers to a have a memorable experience or to genuinely experience your service as “above expectations” then you need to be sure to think about the words you use – at all times.

    What customers take away when they leave a restaurant is an overall impression of the quality of the experience. That’s why it’s important to pay attention to the total customer experience.

    Final thoughts

    Finding new customers is much more expensive than retaining existing ones. Cost saving expeditions would do well to discover that customer service is too valuable a function to put in the “items to be cut” list.  Customer service is more than just keeping customers happy.  It’s about revenue, because a lost customer means lost revenue and an unhappy customer can damage your reputation.

    Some aspects of effective customer service are:

    • knowing your customers’ needs;
    • identifying your key service activities;
    • delivering superior service;
    • follow-up.

    Oh, and don’t think this just applies to hospitality.

    Promoting Your Business on the Web

    Sunday, May 24th, 2009

    How do you look for information? You search the internet, right? And you’re not alone. With two-thirds of all Australian households now broadband connected the “always on” internet is now the preferred option for searching out all services and products.

    A majority of consumers regularly use search engines when looking for information online. If you want your site to rank high in search, you need to put a family of strategies called search marketing–a catch-all term for search engine optimization and pay-per-click advertising–to work for your business.

    Search engine optimisation

    SEO encompasses the strategies for earning top rankings in free search engines. With “Googling” now embedded in our every day language, it is the organic search or the “natural” listing that is the most highly sought prize. This is the essence of SEO. You can improve your website’s ranking by giving the search engines what they’re looking for.

    Here are some key SEO strategies:

    Read the article at http://tinyurl.com/rb44bb

    Hotels – what do you expect?

    Sunday, May 17th, 2009

    As a consultant and professional presenter I spend about 100 nights a year in hotels.

    In fact, in the last two weeks I have spent 11 nights away from home. Most of the hotels have been great but every so often something goes wrong. That’s when you find out just how well the staff are trained.

    What I look for is:

    • Fast check-in
    • A clean room with everything working
    • A comfortable bed
    • A hot shower with good pressure, and
    • Fast check-out

    I am seldom in the room so I don’t care about the view.

    Oh, and it’s nice to have a general manager who is actually available if there is an issue.

    What do you look for in a hotel?