Archive for July, 2009

Tips for growing professional services firms (3)

Tuesday, July 21st, 2009

3. Online offers

Forward thinking professional services today offer top-quality e-books through their web site so that visitors will willingly pick up a marketing message and pass it on to others. These free materials contain hyperlinks that will draw more prospects to your web site. The e-books can have subjects that extend behinds the immediate professional’s services.

For example a financial planner may offer a book on the challenges facing migrants and in that book reveal how a financial planner fits in to the picture. The audience picking up the book can be an entirely new source of clients that would otherwise not have come across the services of the firm.

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Another Tip for Growth

Sunday, July 12th, 2009

I am noticing that some of my clients have allowed their business to slow down. Usually it’s because they are no longer doing the basics. So here’s another basic.

Make presentations to networking groups

There are innumerable opportunities for a professional services firm to make presentations to groups. Indeed Many such networking groups exit to enable cross fertilisation between the members. Make a point of having someone articulate to make a presentation.

A successful presentation is not about the presenter. It’s entirely about the target audience, fulfilling needs and helping improve their future. People trust people. Test the value of your content by asking the question:” Does this have value in the prospect’s mind?”

How many of these tips could apply to your business?

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