Archive for May, 2009

Promoting Your Business on the Web

Sunday, May 24th, 2009

How do you look for information? You search the internet, right? And you’re not alone. With two-thirds of all Australian households now broadband connected the “always on” internet is now the preferred option for searching out all services and products.

A majority of consumers regularly use search engines when looking for information online. If you want your site to rank high in search, you need to put a family of strategies called search marketing–a catch-all term for search engine optimization and pay-per-click advertising–to work for your business.

Search engine optimisation

SEO encompasses the strategies for earning top rankings in free search engines. With “Googling” now embedded in our every day language, it is the organic search or the “natural” listing that is the most highly sought prize. This is the essence of SEO. You can improve your website’s ranking by giving the search engines what they’re looking for.

Here are some key SEO strategies:

Read the article at http://tinyurl.com/rb44bb

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Hotels – what do you expect?

Sunday, May 17th, 2009

As a consultant and professional presenter I spend about 100 nights a year in hotels.

In fact, in the last two weeks I have spent 11 nights away from home. Most of the hotels have been great but every so often something goes wrong. That’s when you find out just how well the staff are trained.

What I look for is:

  • Fast check-in
  • A clean room with everything working
  • A comfortable bed
  • A hot shower with good pressure, and
  • Fast check-out

I am seldom in the room so I don’t care about the view.

Oh, and it’s nice to have a general manager who is actually available if there is an issue.

What do you look for in a hotel?

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