Archive for February, 2009

Is McDonald’s Stupid or …

Thursday, February 26th, 2009

There is an interesting debate raging in my home town of Adelaide about McDonald’s decision to charge more in poorer suburbs. The Adelaide Advertiser 26 Feb 2009

The unknown factor is the long-term damage to the McDonald’s brand (if any) but the interesting issue for marketers are:

  • how McDonald’s is handling their media response, and
  • the morality of what they are reported to be doing.

Australian retail expert Barry Urquhart of Marketing Focus made the observation that people in poorer suburbs are less likely to complain than people in wealthier suburbs. He cited supermarkets that also have differential pricing.

What do you think?

Good Advice Is Good Business

Saturday, February 14th, 2009

Choosing and Using the Right Consultant

We find ourselves living in interesting economic times.

Unprecedented. Global. And affecting small and large businesses equally. Until now, you’ve weathered the storm using your experience, judgment and instincts that have never lead you astray. But now what?

You’re facing an economy that’s stalled, credit that’s locked up tighter than a bank vault and clients and customers seeking ways to cut back. Perhaps it’s time to bring in some outside help. Perhaps you need an impartial view. Perhaps you’re simply too close to the problem.

A good business consultant takes a fresh look at procedures and policies to inject new life into entrenched business practices. However, what worked 12 months ago is already out of date. Times have changed, and quickly.

Small business owners may be reluctant to incur the expense of an outside advisor. Qualified mentors are, indeed, expensive – and for good reason. They deliver solutions and benefits that far outweigh the capital outlay for services rendered. The key is to find the right consultant among the flim-flam artists and snake oil salespeople that populate the consulting industry landscape.

So, what should you look for when you’re looking for innovation and a quantifiable ROI? I make my living helping businesses grow, even in difficult times, so here’s an insider’s perspective on what you need in a business consultant.

Read the whole article here.

Little Things Make a Difference

Sunday, February 1st, 2009

It’s interesting how little things stick in your mind.

Last week I presented to Marshall White’s (a Melbourne based Real Estate firm) Kick-off Conference. At the end of my presentation I was presented with an excellent bottle of wine accompanied by a HAND WRITTEN note from the General Manager. Thank you gifts are common – hand written notes are not.

If you want to make an impression try writing two or three hand written notes each day.

On the drive back from Melbourne to Adelaide I stopped at the Beaufort Newsagency to check the result of a lottery ticket my wife bought on a previous trip.

I didn’t buy anything but as I left the proprietor said “thanks for stopping by”. Next time I’ll find a reason to “stop by”.

Do you thank your clients, even if they don’t buy?